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MARGIE TIE-BACK TOP COBALT GINGHAM | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim....

MARGIE TIE-BACK TOP COBALT GINGHAM | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim....

MARGIE TIE-BACK TOP COBALT GINGHAM | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim....

MARGIE TIE-BACK TOP COBALT GINGHAM | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim....

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Margie tie-back top $1,101

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FIREBIRD COWL GOWN FESTIVAL BLOOM | Sleeveless midi dress crafted in luxe 'festival bloom' pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN FESTIVAL BLOOM | Sleeveless midi dress crafted in luxe 'festival bloom' pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN FESTIVAL BLOOM | Sleeveless midi dress crafted in luxe 'festival bloom' pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN FESTIVAL BLOOM | Sleeveless midi dress crafted in luxe 'festival bloom' pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

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Firebird cowl gown $1,918

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BEAU TANK WHITE | Scoop neck tank with a lattice knit, in a white colour. An elevated take on a classic white tank.

BEAU TANK WHITE | Scoop neck tank with a lattice knit, in a white colour. An elevated take on a classic white tank.

BEAU TANK WHITE | Scoop neck tank with a lattice knit, in a white colour. An elevated take on a classic white tank.

BEAU TANK WHITE | Scoop neck tank with a lattice knit, in a white colour. An elevated take on a classic white tank.

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Beau tank $668

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MARGIE TIE MINI DRESS BLACK | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.

MARGIE TIE MINI DRESS BLACK | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.

MARGIE TIE MINI DRESS BLACK | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.

MARGIE TIE MINI DRESS BLACK | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.

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Margie tie mini dress $1,293

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NONI SKIRT NAVY | Floaty basque style midi skirt imagined in a navy cotton fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt and has a dipped front hemline....

NONI SKIRT NAVY | Floaty basque style midi skirt imagined in a navy cotton fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt and has a dipped front hemline....

NONI SKIRT NAVY | Floaty basque style midi skirt imagined in a navy cotton fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt and has a dipped front hemline....

NONI SKIRT NAVY | Floaty basque style midi skirt imagined in a navy cotton fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt and has a dipped front hemline....

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Noni skirt $1,245

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TRULLI MAXI DRESS COBALT GINGHAM | Cotton gingham maxi dress that is fitted through the body, then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt, and...

TRULLI MAXI DRESS COBALT GINGHAM | Cotton gingham maxi dress that is fitted through the body, then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt, and...

TRULLI MAXI DRESS COBALT GINGHAM | Cotton gingham maxi dress that is fitted through the body, then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt, and...

TRULLI MAXI DRESS COBALT GINGHAM | Cotton gingham maxi dress that is fitted through the body, then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt, and...

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Trulli maxi dress $1,437

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TRULLI SKIRT BLACK | Floaty basque style maxi skirt imagined in a black cotton poplin fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt.

TRULLI SKIRT BLACK | Floaty basque style maxi skirt imagined in a black cotton poplin fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt.

TRULLI SKIRT BLACK | Floaty basque style maxi skirt imagined in a black cotton poplin fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt.

TRULLI SKIRT BLACK | Floaty basque style maxi skirt imagined in a black cotton poplin fabric. This skirt features a bodice-style waistline, that falls to a full, wide skirt.

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Trulli skirt $1,293

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FIREBIRD COWL SLEEVELESS TOP FESTIVAL BLOOM | Sleeveless top crafted in a luxe festival bloom pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP FESTIVAL BLOOM | Sleeveless top crafted in a luxe festival bloom pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP FESTIVAL BLOOM | Sleeveless top crafted in a luxe festival bloom pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP FESTIVAL BLOOM | Sleeveless top crafted in a luxe festival bloom pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

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Firebird cowl sleeveless top $1,149

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MADELEINE DENIM JACKET UNWASHED | Fitted denim shirt jacket designed in a raw denim. Features panelling with contrast stitching, and 2 front pockets. Pairs as a set with the Madeleine Denim Mini Skirt.

MADELEINE DENIM JACKET UNWASHED | Fitted denim shirt jacket designed in a raw denim. Features panelling with contrast stitching, and 2 front pockets. Pairs as a set with the Madeleine Denim Mini Skirt.

MADELEINE DENIM JACKET UNWASHED | Fitted denim shirt jacket designed in a raw denim. Features panelling with contrast stitching, and 2 front pockets. Pairs as a set with the Madeleine Denim Mini Skirt.

MADELEINE DENIM JACKET UNWASHED | Fitted denim shirt jacket designed in a raw denim. Features panelling with contrast stitching, and 2 front pockets. Pairs as a set with the Madeleine Denim Mini Skirt.

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Madeleine denim jacket $1,293

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BLACK TIE GOWN SERENITY | The iconic Black Tie Gown returns, in our signature firebird crepe in a soft serenity blue. This gown features a bias cut, a plunging cowl back, and bow detailing at...

BLACK TIE GOWN SERENITY | The iconic Black Tie Gown returns, in our signature firebird crepe in a soft serenity blue. This gown features a bias cut, a plunging cowl back, and bow detailing at...

BLACK TIE GOWN SERENITY | The iconic Black Tie Gown returns, in our signature firebird crepe in a soft serenity blue. This gown features a bias cut, a plunging cowl back, and bow detailing at...

BLACK TIE GOWN SERENITY | The iconic Black Tie Gown returns, in our signature firebird crepe in a soft serenity blue. This gown features a bias cut, a plunging cowl back, and bow detailing at...

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Black tie gown $2,062

New

AVA LINEN BOW TOP JAVA | Sleeveless linen high neck blouse cut in a java coloured linen. This piece turns to reveal a chic cut-out back detail with an oversized bow.

AVA LINEN BOW TOP JAVA | Sleeveless linen high neck blouse cut in a java coloured linen. This piece turns to reveal a chic cut-out back detail with an oversized bow.

AVA LINEN BOW TOP JAVA | Sleeveless linen high neck blouse cut in a java coloured linen. This piece turns to reveal a chic cut-out back detail with an oversized bow.

AVA LINEN BOW TOP JAVA | Sleeveless linen high neck blouse cut in a java coloured linen. This piece turns to reveal a chic cut-out back detail with an oversized bow.

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Ava linen bow top $1,197

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Rubettes: A community who cares
Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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New

FIREBIRD COWL SLEEVELESS TOP FESTIVAL BLOOM | Sleeveless top crafted in a luxe festival bloom pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP FESTIVAL BLOOM | Sleeveless top crafted in a luxe festival bloom pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP FESTIVAL BLOOM | Sleeveless top crafted in a luxe festival bloom pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP FESTIVAL BLOOM | Sleeveless top crafted in a luxe festival bloom pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

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Firebird cowl sleeveless top $1,149

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FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL SLEEVELESS TOP SERENITY | Sleeveless top crafted in a luxe serenity blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

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Firebird cowl sleeveless top $1,149

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FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN BLACK | Sleeveless midi dress crafted in luxe black satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

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Firebird cowl gown $1,918

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FIREBIRD SATIN COWL TOP ESPRESSO | Longsleeve blouse with a cowl neck scoop back, crafted in sleek espresso coloured satin. A minimal silhouette with an unexpected detail in the draped back neck and a tie to...

FIREBIRD SATIN COWL TOP ESPRESSO | Longsleeve blouse with a cowl neck scoop back, crafted in sleek espresso coloured satin. A minimal silhouette with an unexpected detail in the draped back neck and a tie to...

FIREBIRD SATIN COWL TOP ESPRESSO | Longsleeve blouse with a cowl neck scoop back, crafted in sleek espresso coloured satin. A minimal silhouette with an unexpected detail in the draped back neck and a tie to...

FIREBIRD SATIN COWL TOP ESPRESSO | Longsleeve blouse with a cowl neck scoop back, crafted in sleek espresso coloured satin. A minimal silhouette with an unexpected detail in the draped back neck and a tie to...

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Firebird satin cowl top $1,197

New

FIREBIRD COWL GOWN FESTIVAL BLOOM | Sleeveless midi dress crafted in luxe 'festival bloom' pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN FESTIVAL BLOOM | Sleeveless midi dress crafted in luxe 'festival bloom' pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN FESTIVAL BLOOM | Sleeveless midi dress crafted in luxe 'festival bloom' pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN FESTIVAL BLOOM | Sleeveless midi dress crafted in luxe 'festival bloom' pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

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Firebird cowl gown $1,918

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FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN ESPRESSO | Sleeveless midi dress crafted in rich espresso satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

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Firebird cowl gown $1,918

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FIREBIRD COWL GOWN SERENITY | Sleeveless midi dress crafted in rich serentiy blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN SERENITY | Sleeveless midi dress crafted in rich serentiy blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN SERENITY | Sleeveless midi dress crafted in rich serentiy blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

FIREBIRD COWL GOWN SERENITY | Sleeveless midi dress crafted in rich serentiy blue satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.

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Firebird cowl gown $1,918

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FIREBIRD SATIN COWL TOP BLACK | Longsleeve blouse with a cowl neck scoop back, crafted in lush black satin, an update on the much loved Firebird Cowl Top. A minimal silhouette with an unexpected detail in...

FIREBIRD SATIN COWL TOP BLACK | Longsleeve blouse with a cowl neck scoop back, crafted in lush black satin, an update on the much loved Firebird Cowl Top. A minimal silhouette with an unexpected detail in...

FIREBIRD SATIN COWL TOP BLACK | Longsleeve blouse with a cowl neck scoop back, crafted in lush black satin, an update on the much loved Firebird Cowl Top. A minimal silhouette with an unexpected detail in...

FIREBIRD SATIN COWL TOP BLACK | Longsleeve blouse with a cowl neck scoop back, crafted in lush black satin, an update on the much loved Firebird Cowl Top. A minimal silhouette with an unexpected detail in...

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Firebird satin cowl top $1,197

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A Fresh Start ~ RUBY Ponsonby

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A Fresh Start ~ RUBY Ponsonby

Introducing: RUBY x Griffin's Pink Collection

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Introducing: RUBY x Griffin's Pink Collection

Symone Tafuna'i, Track Athelete

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Symone Tafuna'i, Track Athelete

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